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Specialized Roubaix and Ruby

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Specialized Ruby & Roubaix

Say hello to the smoothest performance road bikes on the planet: Ruby & Roubaix from Specialized. 

Specialized went above and beyond when designing these bikes to give you the greatest ride of your life. Stop in today to check them out or shop online!

Specialized S-Works Roubaix Frameset
$4,000.00
Specialized has been saying it for years—smoother is faster. But with the all-new S-Works Roubaix Frameset, this philosophy is taken to new, remarkable heights. The frame is the lightest that they've ever made, and it's been constructed from the top-end FACT 11r carbon fiber. Its stiffness levels are also off the charts, and compared to the SL4 iteration of yesteryear, you'll experience a whole new, faster, and more efficient geometry. Through some engineering sorcery, however, Specialized has managed to keep the same fit, feel, and position that you've come to love from the SL4. Up front, Specialized has integrated its new Future Shock—it's a piston in the head tube with 20mm of travel. They have developed this technology in partnership with McLaren Applied Technologies, and the results are a host of drastic performance improvements. It focuses on vertical compliance, instead of fork splay, which means they improved smoothness, speed, and comfort in one fell swoop. Plus, Specialized's S-Works CG-R carbon seatpost and FACT 11r carbon fork invite you to add more miles to every ride.
Specialized Ruby Expert - Women's
Looking for a fabulous companion for all your cycling adventures? Look no further than the Specialized Ruby Expert. This bike sports Specialized's FACT carbon frame and fork with a feathery-low weight, for a bike that rides fast, smooth, and with unrivaled comfort. Shifting needs are tackled by Shimano's 11-speed Ultegra drivetrain for unbelievably light action and lightning-fast shifts and a stiff, carbon FSA crank propels you forward with authority. Fulcrum wheels spin easily up the hills and track confidently on descents, while Specialized tires and Body Geometry components boast high-quality construction and spectacular comfort.
Specialized Roubaix SL4 Comp UDi2
Specialized's Roubaix SL4 Comp UDi2 is an all-day endurance beast that's the perfect upgrade for riders looking for more performance without spending a fortune. Specialized's SL4 FACT 8r carbon frame has all the road absorbing, engineered compliance that you'd expect, while providing all the responsiveness and performance you need for epic days in the saddle. Paired to the top-shelf frame is a FACT carbon fork, optimized for stiffness while providing peerless steering responsiveness. When you feel like throwing down big watts, you'll have the incredibly stiff and smooth-running Fulcrum Racing S-19 Light wheels rolling beneath you, transferring every last drop of your power to the road. Shimano's Ultegra Di2 drivetrain delivers a ridiculously smooth and seamless shifting experience, while the Zertz elastomers add to the plush riding by adsorbing road chatter. An aluminum cockpit and cushy Specialized carbon CG-R seatpost all combine to make sure the Roubaix SL4 Comp UDi2 keeps you stronger and fresher for mile after mile.
Specialized Roubaix Expert
$2,800.00 $4,000.00 30% Savings
Smoother, faster, lighter, more control—all could be used to describe Specialized's Roubaix Expert, but if you had to pick just one word, it would be "revolutionary." Thanks to Specialized's FACT carbon frameset and the Future Shock suspension system at the cockpit, you are treated to a revolutionary degree of comfort and control. The cutting-edge frame is paired with a Roubaix Disc fork, which is built from Specialized's top-end FACT 11r carbon fiber for supreme stiffness, strength, and reactivity, while a thru-axle design bolsters all of the above. The DT R460 disc wheels provide stable, confident handling over any terrain. The bike is equipped with Shimano's Ultegra drivetrain, which provides 11-speeds of smooth shifting. The powerful Shimano hydraulic disc brakes deliver fantastic all-conditions stopping power and speed modulation. Plus, Specialized's Phenom GT saddle, CG-R carbon seatpost, and plush components invite you to add more miles to every ride.
Specialized Roubaix Elite
$1,820.00 $2,600.00 30% Savings
When you're rolling smoother, you're rolling faster. And regardless of if you're on the cobbles of Northern France or the chip and seal of your hometown, you'll benefit immensely from Specialized's Roubaix Elite. Thanks to Specialized's FACT carbon frame and the Future Shock suspension system at the cockpit, you are treated to a revolutionary degree of comfort and control. The cutting-edge frame is paired with a Roubaix Disc fork, which is built from Specialized's top-end FACT 11r carbon fiber for supreme stiffness, strength, and reactivity, while a thru-axle design bolsters all of the above. The Axis Elite disc wheels provide stable, confident handling over any terrain. The bike is equipped with Shimano's 105 drivetrain, which provides 11-speeds of smooth shifting. The powerful Tektro Spyre disc brakes deliver fantastic all-conditions stopping power and speed modulation. Plus, Specialized's Phenom Comp GT saddle, CG-R carbon seatpost, and plush components invite you to add more miles to every ride.
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